GuRue

Sep ’21 – May ’22

User research, Business plan, design for manufacture & assembly, physical & app prototyping

GuRue is a trustworthy navigation app and companion device that emphasizes safety and independence, giving you freedom of movement, and empowering you to enjoy your life whether it’s daytime or night time.

GuRue’s mission is to leverage community data and connections so that people can make more informed safety choices on how they live and socialize in urban areas. Our three pillars are:

Go Safely

Walking routes are planned with safety in mind and supported with real-time, crowd-sourced information.

Stay Connected

GuRue’s community functions mean you can be independent without ever being alone. You can easily find friends and check in on them so that you always feel safe, confident, and connected.

Remain Aware

Haptic navigation frees your eyes and ears allowing you to focus on the world around you instead of a screen.