CraftNow Carnival

CraftNow Carnival

Oct ’20 – Dec ’20

Problem framing, User research

CraftNOW is a Philadelphia non-profit that unites the leading institutions and artists of the city’s craft community. Our task was to expand CraftNOW’s reach to children in Philadelphia communities currently underserved by craft and making organizations.

Our team designed a traveling craft experience nicknamed CraftNOW Carnival, which would bring Philadelphia’s craft and making organizations in closer proximity to the children they are trying to reach, in a format and location that is accessible and approachable. Through a series of prototypes, we also ensured that the organizations we had foreseen as participants were interested and able in participating.

Our proposal was well received, and the CraftNOW board is excited to take the planning into their own hands and further develop CraftNOW Carnival into a well attended and highly effective annual event. Our solution was successfully piloted in summer 2021 by CraftNOW as reported in Philadelphia Weekly.